Aulas

• P_01 Video 01-B2b Boring 01-Warm up 11-44 cloud_download
• P_02 Video 02-how to make the most of this course 01-Warm up 11-44 cloud_download
• P_03 Video 03-making meme ads 01-Warm up 11-44 cloud_download
• P_04 Video 01-finding facts- product-focused research 02-Research- Fact and F cloud_download
• P_05 Video 02-analogies- bridging the digital and the real wo 02-Research- Fa cloud_download
• P_06 Video 03-world without- the disastrous consequences of n 02-Research- Fa cloud_download
• P_07 Video 04-social math- turn features and data into storie 02-Research- Fa cloud_download
• P_08 Video 05-celebrities influencers- a pr approach to b2b i 02-Research- Fa cloud_download
• P_09 Video 06-how to stay motivated during the inevitable cre 02-Research- Fa cloud_download
• P_10 Video 07-the 4 principles of brainstorming- get more ide 02-Research- Fa cloud_download
• P_11 Video 01-users goals and aspirations 03-Find Your Enemy 17-36 cloud_download
• P_12 Video 02-hero vs self -hero vs villain 03-Find Your Enemy 17-36 cloud_download
• P_13 Video 03-hero vs naturehero vs society 03-Find Your Enemy 17-36 cloud_download
• P_14 Video 04-hero vs techhero vs fate 03-Find Your Enemy 17-36 cloud_download
• P_15 Video 05-villain hunt diy workshop bonus tips 03-Find Your Enemy 17-36 cloud_download
• P_16 Video 06-competitors and copycats 03-Find Your Enemy 17-36 cloud_download
• P_17 Video 01-human insights interesting relatable 04-Creative Procrastinatio cloud_download
• P_18 Video 01-this is how we work nowdirectors cut upwork 04-Creative Procras cloud_download
• P_19 Video 02-procrastinate and build your insight bank 04-Creative Procrasti cloud_download
• P_20 Video 03-visual similes- simple and beautiful ads 04-Creative Procrastin cloud_download
• P_21 Video 04-pure pain- make your users feel seenh 04-Creative Procrastinati cloud_download
• P_22 Video 05-absurd alternatives- show your products simplic 04-Creative Pro cloud_download
• P_23 Video 06-real-time ads- capitalize on current events 04-Creative Procras cloud_download
• P_24 Video 07-side-by-side- 12 comparison frameworks 04-Creative Procrastinat cloud_download
• P_25 Video 08-ironic ads 04-Creative Procrastination 29-21 cloud_download
• P_26 Video 01-phrase pool- never run out of copy ideas 05-Work with Words 8-3 cloud_download
• P_27 Video 02-reveals- set up an assumption then pull the rug 05-Work with Wo cloud_download
• P_28 Video 03-phrase play two variations 05-Work with Words 8-31 cloud_download
• P_29 Video 04-recycle your headlinesthe clear or clever rul 05-Work with Word cloud_download
• P_30 Video 01-user timelines and visualization 06-Time and Transformations 26 cloud_download
• P_31 Video 02-the butterfly effect- benefits create new probl 06-Time and Tra cloud_download
• P_32 Video 03-visual hyperboles- exaggerate without lying 06-Time and Transfo cloud_download
• P_33 Video 04-double meaning- surprise and explain 06-Time and Transformation cloud_download
• P_34 Video 05-infographics- the serious but silly technique 06-Time and Trans cloud_download
• P_35 Video 06-a different breed- make your users feel special 06-Time and Tra cloud_download
• P_36 Video 07-time travel- when the product impacts the futur 06-Time and Tra cloud_download
• P_37 Video 01-visual mind maps- trigger ideas on demand 07-The Realm of Rando cloud_download
• P_38 Video 02-intergalactic thinking- think up pattern-breaki 07-The Realm of cloud_download
• P_39 Video 03-visual roulette- image first idea second 07-The Realm of Random cloud_download
• P_40 Video 04-start with where- 116 settings for your ads tha 07-The Realm of cloud_download
• P_41 Video 01-ad synopses av scripts and storyboards 08-Static Ads to Video S cloud_download
• P_42 Video 01-personification- bring your product to life 09-Shift your POV 2 cloud_download
• P_43 Video 02-voyeurism- hitchcocks technique in advertising 09-Shift your PO cloud_download
• P_44 Video 03-wrong use- what you should not do with your pro 09-Shift your P cloud_download
• P_45 Video 04-cultural homage- using pop-culture symbols 09-Shift your POV 28 cloud_download
• P_46 Video 05-copy hyperboles- exaggerate the benefit or pain 09-Shift your P cloud_download
• P_47 Video 06-activation ads- activate the readers senses 09-Shift your POV 2 cloud_download
• P_48 Video 07-new perspectives- see your product anew 09-Shift your POV 28-21 cloud_download
• P_49 Video 08-visual puns- the literal meaning of your messag 09-Shift your P cloud_download
• P_50 Video 09-reverse world- create a parallel universe 09-Shift your POV 28- cloud_download
• P_51 Video 01-review mining- what do your users really think 10-Anti Ads 17-3 cloud_download
• P_52 Video 02-self-deprecation- the flaw feature method 10-Anti Ads 17-34 cloud_download
• P_53 Video 03-fake reviews- reverse testimonials and said no 10-Anti Ads 17-3 cloud_download
• P_54 Video 04-parodies- try the clich catalog 10-Anti Ads 17-34 cloud_download
• P_55 Video 05-self-aware ads- breaking the 4th wall 10-Anti Ads 17-34 cloud_download
• P_56 Video 06-silver lining ads- show the advantage of your p 10-Anti Ads 17- cloud_download
• P_57 Video 01-the blue sky period 11-Refine and Sell Your Ads 15-04 cloud_download
• P_58 Video 02-copy that sticks 11-Refine and Sell Your Ads 15-04 cloud_download
• P_59 Video 03-eli altman 11-Refine and Sell Your Ads 15-04 cloud_download
• P_60 Video 03-idea screening- pick the best ones kill the res 11-Refine and S cloud_download
• P_61 Video 04-sell your ideas- my pitch templates and argumen 11-Refine and S cloud_download
• P_62 Video 05-final exercise and goodbye 11-Refine and Sell Your Ads 15-04 cloud_download