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5 Powerful Body Language Tips (Carol Kinsey Goman, PhD)
The effective use of body language plays a key role in communication. Here are ten tips for powerful body language I’ve learned during the past two decades of coaching teams around the world:
Research at Harvard and Columbia Business Schools shows that simply holding your body in expansive, “high-power” poses (leaning back with hands behind the head and feet up on a desk, or standing with legs and arms stretched wide open) for as little as two minutes stimulates higher levels of testosterone—the hormone linked to power and dominance—and lower levels of cortisol, a stress hormone. Try this when you’re feeling tentative but want to appear confident. In addition to causing hormonal shifts in both males and females, these poses lead to increased feelings of power and a higher tolerance for risk. The study also found that people are more often influenced by how they feel about you than by what you're saying.
Touch is the most primitive and powerful nonverbal cue. Touching someone on the arm, hand, or shoulder for as little as 1/40 of a second creates a human bond. In the workplace, physical touch and warmth are established through the handshaking tradition, and this tactile contact makes a lasting and positive impression. A study on handshakes by the Income Center for Trade Shows showed that people are two times more likely to remember you if you shake hands with them. The trade show researchers also found that people react to those with whom they shake hands by being more open and friendly.
When clients or business colleagues unconsciously imitate your body language, it’s their way of nonverbally saying that they like or agree with you. When you mirror other people with intent, it can be an important part of building rapport and nurturing feelings of mutuality. Mirroring starts by observing a person’s facial and body gestures and then subtly letting your body take on similar expressions and postures. Doing so will make the other person feel understood and accepted.
Brain imaging has shown that a region called Broca’s area, which is important for speech production, is active not only when we’re talking, but when we wave our hands. Since gesture is integrally linked to speech, gesturing as we talk can actually power up our thinking. Whenever I encourage executives and others to incorporate gestures into their deliveries, I consistently find that their verbal content improves. Experiment with this and you’ll find that the physical act of gesturing helps you form clearer thoughts and speak in tighter sentences with more declarative language.
Body language researchers Allan and Barbara Pease report a fascinating finding from one of their studies: When a group of volunteers attended a lecture and sat with unfolded arms and legs, they remembered 38% more than a group that attended the same lecture and sat with folded arms and legs. To improve your retention, uncross your arms and legs. If you see your audience exhibiting defensive body language, change tactics, take a break, or get them to move—and don’t try to persuade them until their bodies open up.